Some people are probably having a more exciting week than the one described in the previous entry. Obviously that entry was solely intended to set this one up...and make a few veiled references, just in case someone actually read it.
This week is South by Southwest in Austin, Texas. It's probably the biggest "industry" event in modern music each year. It's where thousands of bands, record labels, producers, radio programmers, agents and fans come together to impress each other at 20-minute performances of bands during the middle of the afternoon. Sounds lovely.
However, SXSW might embody more of the annoying parts of the genres of music that it is supposedly championing. If your job is directly connected to the events that unfold there, go ahead and enjoy it, but don't forget that some of the most over-hyped and unsubstantiated acts are "discovered" at SXSW with magazine features and The O.C. soundtrack appearances following. Again, sounds lovely.
In defense of SXSW, it isn't Spring Break. Well, it could be for some. But it's not "Woo! Panama City Beach! Spring Break". One of the (many) problems with Facbeook is that it provides a forum for people still in school to brag about their Spring Break plans, while people that are out of school and should have already long-since accepted the fact that Spring Break is no longer "theirs"...um, don't. Eventually you just have to let it go. If you take a week off work to go on Spring Break with the college kids, you're missing the point that the beauty of being out of school is that you can take a week off whenever you want and have Spring/Summer/Fall/Winter Break at your leisure.
So, to sum it up, SXSW and SB are fine for those its intended for. For the rest of mankind there is work, the couch and Randy and Jason Sklar in The Comebacks. Wake up.
5 years ago
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