Ok, this will be twice that a 3 Doors Down video has found its way into this blog, but whatever, you're the one reading it. Somehow this video managed to go unnoticed until now, but thanks to that all-music channel on cable called "Palladia", it sees the light of day via this underwhelming outlet. Just to clarify, this might be the worst video ever, which is probably why Universal Music Group won't let it be embedded directly. You'll just have to click the link and watch on YouTube the way people back in 2007 had to.
This is a link that will take you to YouTube and show you the video that you are hoping to see by clicking on this link.
The complexity of what exactly makes this video so terrible is astounding. It's almost like a specific effort was made for it to be awful. This is in no way meant to bash 3 Doors Down specifically. They seem like decent people and they just do their thing without getting in the way of people that aren't interested in their music. That part is fine, but to consciously allow yourself to be represented in a very public way in this manner is troubling.
First, the snowy railroad live set. Why would that seem like a good move? The song is about "landing" in London, not "chugging" into London or "rolling" into London. The rest of the video takes place in a plane and clearly traveling by air is part of the song's theme, so why bother with these train tracks?
Back to that airplane. When the singer keeps looking at himself in the window and sometimes the reflection sings back at him, it's pretty creepy. It's nice that the singer appears to have lost a few pounds since becoming famous, but the self-adoration aspect of the video would have been best left out. As bad as that was, it can't touch the rad guitar solo that takes place back on those same snowy railroad tracks. That kind of self-isolation for purposes of conveying a guitar solo hasn't been seen since "November Rain". The only difference is "November Rain" rules.
So, the lesson to be learned is not to make videos like this. Everyone knows MTV doesn't play videos any more, so no worries there. However, Palladia is not going to let such atrocities go unnoticed and un-blogged, even if it takes a couple of years to surface.
5 years ago
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