Today Tiger Woods' caddy spoke to the media in his native New Zealand today. That's news, but not because of what he knew, but what he didn't. Apparently the media thinks that his adviser on the course is also his adviser off the course. People have even suggested that he is partially to blame for Tiger's transgressions since he could have guided him out this situation just like he might guide him out of a bad lie (the golf kind).

The simple response to this is, where do you see Tiger Woods with your own eyes? Unless this blog reaches farther than ever imaginable, the only answer to that question is "on TV playing golf" or maybe "in person playing golf". Well, that's where the caddy sees him also. Even if he knew some of what was going on, Tiger is his boss. Would you tell your boss he was really letting you down by being a serial adulterer?

Why is it such a problem that Tiger Woods is completely 100% to blame for all of this? Does this mean you have to feel guilty watching him play golf? No. Tiger probably did nothing worse than the majority of professional athletes, famous musicians, hotshot attorneys or business tycoons do. Is cheating with ten (or more) women really worse than cheating with one woman from a moral standpoint? From the very first time, he had betrayed the trust of his wife and kids.

He also set a bad example for other kids, but those kids can now cheer for Phil Mickelson or Sergio Garcia. Tiger's wife and kids don't get to trade their version of Tiger in. Same goes for John Daly's family. While the pubic can watch and be amused, some people are forced to watch and shutter.

In the wake of all of this, every move Tiger makes has become headline news. He spent six weeks at a rehab clinic in Mississippi. He was seen jogging. Then there was that awful press conference. Basically, by furthering his media appeal, the amount of newsworthy developments has to sustain the increased interest. Therefore, stuff that was never interesting is all of a sudden front page material. Nobody really cares, but it feels like you should since it leads the evening news, Sportscenter and every website from Drudge to Gawker. Once everyone is talking about it, the news outlets can feel validated by covering every move incessantly. The machine feeds itself.