Saturday, August 30, 2008

The Tennessee Lottery has terrible commercials. That isn't surprising. As previously discussed, any locally-produced commercial should be viewed with a great deal of scrutiny and there's no reason to think a commercial for the lottery should be anything exceptional. More than likely, the most thought that goes into a lottery commercial involves the disclaimer/warning/recommendation at the bottom of the screen to "play responsibly".

That's awfully nice, considering the demographic that the lottery targets. It's the same idea of beer commercials putting some type of "drink responsibly" message at the bottom of the screen when the rest of the commercial demonstrates nothing but irresponsibility. It's a nice thought and it might be just enough to keep organizations like MADD at bay, but it really doesn't accomplish anything. As if the beer companies (or the lottery for that matter) don't realize the effect of their products on a large part of the general populace.

This isn't something to really rant about, but it is interesting and has many applications on a daily basis. Just making that little disclaimer suggest caring, compassion and awareness, not to mention prevents bad media and possibly litigation. It would be interesting if people could go through life completely blase and indifferent, but then make a small disclaimer to erase all liability or scrutiny. Maybe that already happens when we try to justify our actions after we've already transgressed.

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